So HighBall is launched and now we set about making the vision reality. As a longtime event producer, I firmly believe every event should have key features that make it truly experiential. These features combine to become the signature, and differentiate it from all other events. They keep people buzzing for weeks or months after the event fades. For HighBall, there are many features, but the overarching (Short North pun intended) signature has to be its artistic creativity. HighBall will be an immersion in absolute fabulousness. It will be a celebration of Columbus’ creative class. It’s not the stereotypical witches, goblins and ghouls. It’s wow-factor, alter-egos, Priscilla Queen of the Desert and trick-or-treat “eye candy.” It’s simply fabulous.

Sometimes fabulousness isn’t easy. In fact, it can be downright arduous. But I so admire the people who decide to invest the effort because they live for the fabulous moments. They invest their art and soul into a project because they want to create an experience for themselves and for all those around them. That artistic drive is at the heart of HighBall. And it is what will make HighBall different than anything out there.

Today, here’s the story behind the couture costume fashion showdown… this is a competition for professional fashion designers and design students. Each contestant will present 3-4 items from his/her collection and add a HighBall couture costume to the set. Then they will hit a 40 foot runway staged in the middle of High Street. Thumping music, struttin’ models, a wild audience, and 4 decision-making judges. The incomparable Nina West, drag queen extraordinaire and 2008 National Entertainer of the Year, will be our celebrity emcee for this fierce fashion showdown. Someone will be crowned HighBall couture costume designer of the year and receive a $1,000 prize package… and, of course, ultimate bragging rights. More so, perhaps, all the designers will have an awesome platform to share their creativity, both in their signature collections and in their couture costumes, with an audience of influential and inspired fashion fanatics… Columbus’ creative class.

Our first two enthusiastic partners are Kelli Martin (a recent participant on Project Runway and founder of AntiLabel), and Esther Chung. Both have design businesses in Columbus, and both have a passion for the expressiveness of Halloween. If you are interested in being a spotlighted designer in the heart of the couture costume fashion showdown, drop me an email at johnangelo@shortnorth.org or give me a call at 614.299.8050 x13… and help spread the word.

Next time, details on the costume contest (for the general public) and on the dogtober halloween procession.

Ciao for now.